Become an AMP Brand
AMP Beauty · Beauty's B2B Network

Get your
beauty brandon the shelf.

AMP is the retail network that gets independent beauty brands stocked — from TikTok Shop to Target.com. One partner for listings, marketing, fulfillment, and the introductions that get you placed.

Not a marketplace. Not a middleman. A retail partner built by operators who curate and distribute emerging beauty.

For emerging & scaling beauty brands ready for wholesale.

Become an AMP Brand See plans & pricing

Limited acceptance — we only work with brands we believe in.

AMP Beauty brand products on a retail shelf
AMP brands, stocked and selling in national retail

AMP Beauty isn’t just another marketplace. It’s the network that gets emerging beauty onto the shelf.

Curating & distributing emerging beauty · Community-first · 74+ active brands (250+ historically) · 1,550+ brands in the AMP network

Getting emerging brands stocked at Target Macy's TJX TikTok Shop
$30B
US clean beauty market
74+
Brands onboarded
100K+
Customers served
6+
Retail & wholesale channels
67%
Of Gen Z pay more for personalized beauty
90%
Of Gen Z & Millennials want clean beauty

Sources: US clean beauty market size and Gen Z / Millennial demand from published beauty-industry consumer research, 2024–2025.

Brands already scaling with AMP

A community of founders, in real retail moments.

Product on shelves, activations, and pop-ups — the brands building with AMP.
AMP brand retail display
AMP in-store activation
AMP founder event
AMP brand founder with product
AMP community event
AMP founders gathering
AMP activation
AMP brand moment

Getting a great product made is the easy part. Getting it on the shelf is where most brands stall.

70%
of Gen Z consumers only trust a brand after doing their own research — which means distribution, credibility, and being seen in the right rooms matter as much as the product itself. Gen Z consumer research, 2024–2025
The AMP Partnership

Everything we handle so you can focus on the product.

Your onboarding covers the full path to retail — not just a listing.
Platform & Listings
01
Administrative support
We set up and optimize your product listings so your brand is presented at its best and easy to find and buy.
02
Multi-channel access
AMPBeauty.com, Target.com, Macys.com, TikTok Shop, TJX and more — from one setup.
Marketing & Growth
03
Marketing initiatives
Social campaigns, email, paid social, and targeted efforts that promote your brand to our audience.
04
Events & activations
In-person moments — from Macy’s Herald Square to DTLA pop-ups — that bring your products to life.
Creative & Content
05
Creatives & graphics
Product imagery and visuals that build a strong, consistent brand presence on-platform.
06
Audience insight
Data on who’s buying and where demand is growing, so you scale with intention.
Fulfillment & Logistics
07
Packaging & shipping
We ship from our Los Angeles HQ and handle packaging, protective wrap, and logistics.
08
Retail compliance
Certifications and documentation — including WERCSmart for Target.com — handled with you.
Coaching & Community
09
Brand coaching & support
Guidance to navigate the platform, align on growth, and scale on AMP.
10
Founder community
Join founders breaking barriers in inclusive beauty, with quarterly reports and support.
Retail Readiness Score™ · powered by ARIS

Know exactly where your brand stands.

Retailers don’t buy products. They buy readiness.

Before you scale, AMP measures your brand across the capabilities buyers weigh most — from demand and brand strength to operations and unit economics. You’ll see what’s holding you back and what to strengthen first.

Real growth starts with real audience insight: who’s buying, where demand lives, and how you fit into the broader beauty landscape.

90–100 Retail Ready 75–89 Growth Ready 60–74 Foundation
Estimate your readiness in 20 seconds.
Move the sliders — a teaser, not the full ARIS assessment (that happens when you join).
0Your score
Quick self-estimate
Brand50
Demand50
Operations50
You're at ~50. Let's get you retail-ready.
Find your audience → Apply
The AMP Experience · Our onboarding flow

From signed agreement to retail launch in three weeks.

01
Kick off
Sign your retail agreement, submit your onboarding fee, complete your GMV plan, start WERCSmart certification if needed, and ship your first products to AMP HQ.
Week 1 · Retail agreement + GMV plan
02
Logistics & setup
Send your products to our Los Angeles HQ and our team handles the rest. Select your platform plan so we can slot in your SKUs and finalize your retail setup.
Week 2 · SKUs slotted & live
03
Time to launch
We begin retail onboarding into Target.com, Macys.com, TikTok Shop, and TJX — plus more partners as available. You’ll complete the Launch Marketing Form so we can market your release.
Week 3 · Retail launch
Grow With Intention

Real growth starts with real audience insight.

AMP gives brands the data to understand who’s buying, where demand is growing, and how your brand fits the broader beauty landscape — so you make informed decisions before scaling into major retail.

Who’s buyingWhere demand livesChannel performanceQuarterly reportsRetail readiness
AMP Beauty product in hand
Events & Activations

We bring brands like yours to life.

Real moments, real customers — from flagship department stores to city pop-ups.
Macy’s Herald Square
New York City
Women of Power Summit
Las Vegas
NAACP
Hollywood
Slaycation
DTLA
Nipskin Perky Pilates
Beverly Hills
Paddle Pretty
Santa Monica
Beautyland
DTLA
Glow + Flow
Compton
A plan for every brand

Designed for beauty brands ready to elevate.

We partner with both emerging and established businesses to build, scale, and refine their brand experience.
Test & Discover
Start your wholesale journey
$59 / month

A streamlined B2B solution for emerging beauty brands ready to test wholesale and grow a retail presence.

  • Multi-channel access — AMPBeauty.com, Target.com, Macys.com, TikTok Shop & more
  • Low minimums, designed for emerging brands
  • Founder community breaking barriers in inclusive beauty
  • Quarterly reports & marketing support
Apply Today
AMP Pro
Scale with intention
Request price

A complete wholesale sales solution for established or scaling brands, with strategic support and hands-on account guidance.

  • Full-service wholesale with hands-on strategy
  • Founder office hours + PR / influencer features
  • Advanced analytics & retail compliance assistance
  • Everything established brands need to expand reach
Request Pro Pricing

Compare plans

ServicesTest & DiscoverAMP Pro
SKUs3Scalable
Multi-channel sales access✓✓
Full-service fulfillment✓✓
Performance insights✓✓
Marketing support✓✓
Event support✓✓
Founder community access✓✓
PR / influencer features—✓
Retailer-specific strategy—✓
Retail buyer introductions—✓
Retail compliance assistance—✓
Founder office hours—✓
Retail consultants—✓
Limited Acceptance

We only work with brands we truly believe in.

Our mission is to curate and distribute emerging beauty — supporting a new generation of brands and emerging as the premier beauty destination with a community-first approach.

74+
Brands onboarded
130+
Historically
Curated
Not a saturated marketplace
Become an AMP Brand
Founders, in their words

Building with AMP opened the doors.

“One of the most amazing things that’s happened since we joined AMP is getting onto Target.com. It was a dream for us and we didn’t know how it was possible — but with AMP’s connections, it’s helped us grow.”

Valerie EmanuelCofounder, Rif Care

“When people hear your brand is in a national retailer, it absolutely brings credibility to your brand. It opens doors for you to scale and grow. Partnering with AMP Beauty provided me that opportunity.”

Kim BrownFounder, CocoXO

“We joined AMP because our commitment to reshaping beauty culture with conscious choices is perfectly aligned. Together, we’re celebrating diversity, self-love, and helping everyone feel confident in their natural glow.”

Sade ParhamCofounder, Blue Water Girls
Questions

Before you apply.

Why should I partner with AMP?

Partnership with AMP expands your reach, unlocks sales through our retail partners, and connects you to a community of brands breaking barriers in inclusive beauty. We eliminate the fuss of a saturated marketplace like Amazon and promote your products to discerning, diverse beauty consumers looking for a curated, authentic experience.

I’m a new brand — what do I need to get listed?

To join AMP, you’ll typically need: high-quality clean products free from toxic ingredients; a consistent brand identity (logo, brand kit, hex codes); a wholesale deck; high-resolution product photos on white or transparent backgrounds; product copy; verified UPCs; Material Safety Data Sheets (MSDS) if applicable; and a website or social presence. Not every new brand meets all of these — we’re always looking for emerging brands that show promise in inclusive beauty and wellness.

How does the revenue split work?

AMP Beauty works on a consignment agreement: we sell the product on your behalf and remit payment once the sale is complete. After a product sells, AMP sends the full sale income minus a percentage to you within 30 days. The percentage AMP keeps is 50%.

Why sell with AMP instead of my own website?

Many of our partners are DTC brands with little-to-no retail experience. AMP gives you the chance to expand reach, unlock sales through our retail partners, and join a community breaking barriers in inclusive beauty — without the competition and fuss of a saturated marketplace like Amazon.

What exactly do I get for the onboarding fee?

Administrative support (listing setup & optimization), marketing initiatives (social, email, paid social, activations), creatives and graphics (product imagery and visuals), packaging and shipping (logistics from our LA HQ), and brand coaching and support to help you scale on the AMP platform.

How selective is AMP?

Our limited acceptance means we only work with brands we truly believe in. We’ve onboarded 74+ active brands (250+ historically), with 1,550+ brands in the AMP network, and review every application against our commitment to curating and distributing emerging, inclusive beauty.

Apply

Ready to take your brand to the next level? Imagine your product on the shelf at Target.

Become an AMP Brand.

Applications are reviewed by the AMP team. Tell us about your brand and we’ll be in touch. It only takes a few minutes.

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